August 19th, 2016
Episode 3100 of 3640 episodes
Stoned drivers compensate by driving more carefully, but eventually their minds wander. No one buys that the government gets what it's like to drive stoned, so the NZTA partnered with those who have more credibility on the subject. Comedians. Each time the audience saw the ad, a different comedian was voicing the train of thought of each character, showing that whoever you are, it's hard to stay focused when you're stoned. Agency: Clemenger BBDO, Wellington. VIEW THE CASE STUDY
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.