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NZTA: The Cringe

April 25th, 2015

Episode 146 of 5181 episodes

NZTA and Clemenger BBDO, Wellington have launched their new drink driving campaign warning drivers to understand the new blood alcohol limits. Directed by Adam Stevens at Robberâs Dog, this spot aims to change old drinking habits that are engrained in middle-age behaviour, by telling the story of Emma driving home with her family unaware she is over the limit. VIEW THE SPOT

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