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Oceana: Shark Finning

June 29th, 2015

Episode 447 of 3849 episodes

On behalf of Oceana, an international organization founded in 2001 dedicated to achieving measurable change in the health of the worldâs oceans, agency, The Community created a print and outdoor campaign, mostly running in Florida, to bring attention to "shark finning." The ads highlight the consequences of shark fin soup by placing familiar restaurant language "soup or salad?" and "all you canât eat" alongside shocking images of finned sharks. VIEW OUTDOOR

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