July 22nd, 2015
Episode 520 of 3640 episodes
New back to school gear gives a kid the confidence to do anything get straight A's, ask out the lacrosse captain, even waltz right into the teachers' lounge. It's called That New Gear feeling, and it's the centerpiece of the new Office Depot OfficeMax work from McCann New York. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.