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Ohio Lottery : Joy Is More Joyful

December 26th, 2015

Episode 1370 of 5181 episodes

In a holiday spot from Marcus Thomas intended to attract infrequent Scratch-off players, and to keep the Lottery top-of-mind during the holiday season, the Ohio Lottery Commission shifts focus away from the lottery itself and on to giving and sharing. The strategy is based on the product insight that aâscratch-off lottery ticket is not a big gift, but it's a gift that's fun to open and scratch off together. VIEW THE SPOT

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