December 7th, 2015
Episode 1325 of 5181 episodes
Everything is sunny and happy in cider ads. Cider packaging is always so cute and the liquid inside is always such a wonderful rosy hue. But Old Mout Hard Cider is different. It's drier. It's cider, just not as sweet. So instead of making an ad filled with lens flares, we partnered with short film Director Eric Kissack. Together we created a sixty second story that brought this ânot too sweetâ thought to life. It featured a man in need of a drink, and an all-knowing voice that narrates his life. Agency: Colenso BBDO VIEW THE SPOT
Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.