December 7th, 2015
Episode 1325 of 3645 episodes
Everything is sunny and happy in cider ads. Cider packaging is always so cute and the liquid inside is always such a wonderful rosy hue. But Old Mout Hard Cider is different. It's drier. It's cider, just not as sweet. So instead of making an ad filled with lens flares, we partnered with short film Director Eric Kissack. Together we created a sixty second story that brought this ânot too sweetâ thought to life. It featured a man in need of a drink, and an all-knowing voice that narrates his life. Agency: Colenso BBDO VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.