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Old Mout: The not so sweet cider

December 7th, 2015

Episode 1325 of 5181 episodes

Everything is sunny and happy in cider ads. Cider packaging is always so cute and the liquid inside is always such a wonderful rosy hue. But Old Mout Hard Cider is different. It's drier. It's cider, just not as sweet. So instead of making an ad filled with lens flares, we partnered with short film Director Eric Kissack. Together we created a sixty second story that brought this ânot too sweetâ thought to life. It featured a man in need of a drink, and an all-knowing voice that narrates his life. Agency: Colenso BBDO VIEW THE SPOT

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