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Operation Smile: Operation 45

June 29th, 2016

Episode 2712 of 3645 episodes

Since soccer is a sport that many South Africans understand, Operation Smile South Africa, Y&R South Africa and partners launched a mass awareness campaign and performed a cleft lip operation on each of two boys during each half of the Soweto Derby, Africa's most televised football match. Influencers were selected to share the first of the three-part documentary series and pregame, halftime, and postgame TV spots were aired to encourage South Africans to follow the initiative. VIEW THE FIRST EPISODE SPOT VIEW THE SECOND EPISODE SPOT VIEW THE THIRD EPISODE SPOT

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