June 11th, 2016
Episode 2603 of 3640 episodes
1 in 700 children in South Africa is born with a cleft lip or palate. Operation Smile provides free surgeries to repair cleft lips and palates. Awareness of the operation is surprisingly low, but we found the biggest barrier to be the fear that it's a long and difficult procedure. The operation is in fact simple it takes as little as 45 minutes to perform a cleft lip surgery.Agency : Y&R South Africa VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.