May 13th, 2015
Episode 267 of 3659 episodes
At a time when Australians were extremely sensitive about country of origin food labelling, due to a widespread Hepatitis outbreak caused by contaminated imports, SPC went to extraordinary lengths to show where their food is from.We dedicated their most valuable advertising real estate to Australian farming families, converting 4 million cans of SPCâs biggest brands into an educational media space in every major Australian supermarket. Consumers no longer scoured fine print for food they trust. They instinctively bought familiar faces.These cans went home to millions of households and ignited a nationwide labelling conversation. Due to the overwhelming response, a rerun was ordered within 2 days, paving the way for Australian labelling change. VIEW THE SPOT
Have you trembled ‘round the campfire as the ghost stories are told? Do tales of horrors wrought by nature and beyond strike fear in your soul? Is it best when you are afraid to turn out the light? Thrill to stories that strike at your deepest fears, as host Stephen Kilpatrick brings the best of horror fiction to your ears and your mind, read to you by the most chilling narrators that podcasting has to offer. <br /> <br /> Podcasting the finest in genre fiction, Tales to Terrify is where the depths of horror reveal the truths of good, evil, and the human spirit in the District of Wonders podcast network. Like all shows in the District of Wonders, Tales to Terrify is supported by a welcoming community of dedicated fans and contributors. Subscribe today, and begin your journey through the spine-tingling depths of storytelling.<br /> <br /> Everyone has a story in the District of Wonders. Come and find yours.