June 14th, 2016
Episode 2615 of 3640 episodes
Does any driver really care about the GPS installed in their car? Perhaps if it is one that cares. PATEO is one of the largest providers of services and products for connected cars in China, and needed to establish a simple, emotional differentiation from competitors. The short film The Amazing PATEO Navigator, narrated by the PATEO Navigator itself addressing its driver Ken, tells us that this a system that knows you, a trusted partner to navigate the jungles of the road. With a quirky and yet compassionate voice guiding us through a world-spanning cinematic journey, the PATEO Navigator makes a strong case for itself. Agency: McCann Shanghai. VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.