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Paulo Coelho: The Alchemist

September 22nd, 2015

Episode 887 of 5181 episodes

The Alchemist. The full book in an ad Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.Copy translation: "The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If youâre not one of them, read this ad.Paulo Coelho" VIEW THE AD

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