October 8th, 2015
Episode 1023 of 5181 episodes
Peak Performance is calling on skiers from all over the world to start the season early by taking photos that add skiing to their normal lives.The aim is to capture all aspects of the ski season under the hashtag #justaddski; starting off with the long wait, the anticipation, pre-training and then switching to powder turns, drops, the good times with friends and touring to that special peak.Each photo uploaded will help charge up a snow machine at the Hintertux Glacier at Zillertal in Austria. The more pictures uploaded, the more snow it will produce.The campaign, created by Perfect Fools together with Peak Performance VIEW THE CONCEPT
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