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Pedigree: A Dog's Story

May 3rd, 2016

Episode 2190 of 3849 episodes

In NZ there are over 9,900 dog bites a year with the most likely victims being children aged 5-9 y/o. Over 75% of these incidents happen in the home environment, with a dog that is known to the child. A lot of these incidents happen due to a lack of education around dog safety. However it is the dog that is often blamed and in most cases put down. Created in partnership with dog behaviourists and the Auckland City Council, A Dog's Story is an interactive adventure that teaches children dog safety and how to read dog behaviour. Agency: Colenso BBDO. VIEW THE CONCEPT

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