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Pedigree : pUp Syndrome

May 13th, 2016

Episode 2314 of 5181 episodes

It is shameful to admit but Russian society rejects people with Down syndrome. It is believed, they can't work, so employers don't hire them. Only 4 are officially employed inexcusable statistics for a country of 146 000 000 people. It means adults have no chance to live a full life. This is one of the most pressing social problems in Russia, which is totally ignored. BBDO Moscow was inspired by the Pedigree global creative campaign''Feed the good', which is based on a simple idea that dogs bring out the good in people. Using this insight the agency showed the incomparable importance of dogs in human life. VIEW OUTDOOR

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