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Pepmelt: It's not what you think it is

March 14th, 2016

Episode 1861 of 3678 episodes

The campaign, which has been conceptualized by Lowe Lintas Delhi aims to bring forth the usage and benefit of instant relief anywhere, anytime. The campaign idea for the launch stems from the insight that when food is offered to somebody whoâs suffering from heartburn and acidity, his/her 'no' can be understood otherwise. This insight offered a powerful and progressive space for Pepmelt when fused with a socio-cultural context of how, in our country, a 'no' response can be taken otherwise and cause heartbreak to people around. VIEW THE SPOT

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