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Persil: Free The Kids

March 24th, 2016

Episode 1925 of 5181 episodes

Childhood play is under threat. This is the stark conclusion of a new global integrated marketing campaign launching this week from OMO/ Persil. It reveals that the majority of children spend as little time outdoors as maximum security prisoners, with one in two spending an hour or less outside per day and one in 10 never playing outdoors. VIEW THE SPOT

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