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Pfister: The Science Of Xtract

October 4th, 2015

Episode 984 of 3910 episodes

Pfister is a value brand that competes with higher-priced, premium, a.k.a. "elitist," home hardware brands, chiefly Moen and Delta. To launch its new, and technologically advanced Clarify faucet, with Xtract Filter Mode by GE, without sounding pretentious about it, a cerebral-sounding V.O. describes the product in less-than-cerebral terms.Agency: Nurture Digital VIEW THE SPOT

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