June 8th, 2016
Episode 2562 of 4715 episodes
To raise awareness and increase the number of donations at Pro-Sangue Foundation F.biz/WPP, Sao Paulo created, in partnership with the Brazilian superstar Manu Gavassi and Vevo, the first music video in the world driven by blood donations. Its excerpts were released as fans of Manu donated blood. Watch the case study and get to know everything about the Play for Life campaign. VIEW THE CONCEPT
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