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R U Ok? Day: Thanks For Asking

September 9th, 2015

Episode 812 of 5181 episodes

The power of a sending a simple thank you note is the cornerstone of a new creative campaign launched by DT in the lead up to R U OK?Day (this Thursday, September 10), which is creating thousands of unique Origami shapes to deliver the sentiment. Centered around the effect of those conversations initiated by the question, "R U OK?", the Thanks For Asking campaign encourages people to write a note of thanks to those who have helped them. After writing the note of thanks at ruok.org.au, every single note is analysed by an algorithm created by DT that develops a unique origami shape based on the placement and number of letters in the note. VIEW THE CONCEPT

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