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Rail Safety Week: The Conscious Crossing

August 26th, 2016

Episode 3134 of 3849 episodes

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can't be installed. So for Rail Safety Week, we trialled a cost-effective way to make zoned-out minds alert, every time they cross. Agency: Clemenger BBDO, Wellington. VIEW OUTDOOR

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