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Ray Ban Clubround: The Real Match

May 5th, 2016

Episode 2213 of 3626 episodes

Ray-Ban is the most recognized brand of sunglasses in the world. In 2016, they launched the new "It Takes Courage" positioning campaign to replace "Never Hide". Throughout the year, the brand's idea is to communicate different types of courage that people associate with a specific product. In this way, our briefing was to develop an activation that would launch the new Clubround, a combination of the Clubmaster and Round models. Additionally, our project also needed to unveil the first brave act proposed by the brand: "to open your heart". And thatâs exactly what we did.Agency: WWP, Sao Paulo VIEW OUTDOOR