August 6th, 2016
Episode 2982 of 5181 episodes
Belgium-based interactive boutique agency Gents created Ray-Ban's latest digital campaign for Ray-Ban, who invited 9 critics and bullies to see things from their victims' perspective with the hope of achieving reconciliation. To do so, Ray-Ban went looking for real people and stories about regret with the hope of inciting the courage to forgive. We reunited two brothers, old schoolmates and a former couple and documented the emotional journey in a series of micro-documentaries. Musical catalyst of the campaign is Elton John's iconic song "Sorry seems to be the hardest word". Ray-Ban invited each critic into the recording studio and asked them if they had the courage to face the microphone, using the widely-known lyrics of Elton Johnâs song for their own redemption. VIEW THE CONCEPT
Welcome to the Brain Training Podcast, the daily audio workout for your head. In this podcast we have two games for you, each with three rounds which get progressively harder. To enjoy the full experience, relax, and avoid distractions whilst you listen.