August 6th, 2016
Episode 2982 of 4715 episodes
Belgium-based interactive boutique agency Gents created Ray-Ban's latest digital campaign for Ray-Ban, who invited 9 critics and bullies to see things from their victims' perspective with the hope of achieving reconciliation. To do so, Ray-Ban went looking for real people and stories about regret with the hope of inciting the courage to forgive. We reunited two brothers, old schoolmates and a former couple and documented the emotional journey in a series of micro-documentaries. Musical catalyst of the campaign is Elton John's iconic song "Sorry seems to be the hardest word". Ray-Ban invited each critic into the recording studio and asked them if they had the courage to face the microphone, using the widely-known lyrics of Elton Johnâs song for their own redemption. VIEW THE CONCEPT
The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, relationship experts, entrepreneurs, bestselling authors, and other badasses. This show will make you a better networker, better connector, and -- most important -- a better thinker.