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RBC Royal Bank:Robots

June 12th, 2015

Episode 378 of 3849 episodes

Using our proprietary eValue Analytics tool Engagement Labs Canada were able to provide RBC with irrefutable human insights into the first-time home buyers audience using real data collected through the tool. Based on the insight that first-time home buyers compare the experience to either being romantic, dramatic, horrific, or otherworldly like science fiction, we developed a targeted campaign to appeal to this audience by creating the highest fidelity YouTube content on the web to drive viewers to RBC's website VIEW THE SPOT

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