May 6th, 2016
Episode 2236 of 3640 episodes
If you've ever had a mouse or a rat die in your house, you've probably wondered what the hell is that hideous smell? ROTHCO created a radio and print campaign for Rentokil that tries to describe the indescribable- the rancid smell coming from under your floorboards. VIEW THE FIRST AD VIEW THE SECOND AD PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.