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Road Safety Commission: Zero Heroes

July 13th, 2016

Episode 2825 of 3645 episodes

The Western Australian Road Safety Commission wanted to recognise and thank the 800,000 Zero Heroes on our roads - drivers with zero demerit points. To do this, Hidden cameras were planted inside test vehicles and driven by unsuspecting Zero Hero drivers. Roadside traffic signs were then used to deliver personalised messages of thanks. Agency: 303 MullenLowe, Perth. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE MAKING OF VIDEO

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