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Roshni Helpline: Kites Of Hope

June 3rd, 2016

Episode 2531 of 5181 episodes

Over 3000 children go missing in Karachi every year. To find these missing children we transformed kites, a popular cultural icon of Pakistan, into a new medium for our message. These Kites of Hope, with the missing children's details printed on them, were distributed in Karachi on the day of Basanth a traditional spring festival where kites are flown in the thousands. The kite distribution event was held at Mehmoodabad Family Park, a high-risk neighborhood where 7-9 children go missing every day.Agency: Y&R Singapore / Spectrum Y&R Pakistan VIEW OUTDOOR

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