August 25th, 2015
Episode 696 of 3645 episodes
Here's a nice print-ad play powered by the LED light on your SmartPhone, with SAB Miller's Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Wunderman Phantasia PERU VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.