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Samsung: BrainBAND

March 30th, 2016

Episode 1992 of 3849 episodes

The brainBAND project is a bold initiative to shine a light on the dangers of concussion. Samsung brought together the #mixedtalents of experts in different fields and, armed with the latest connective technology, set about finding a way to tackle the dangers of concussive forces in contact sports. Agency: Leo Burnett, Sydney. VIEW THE CONCEPT

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