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Samsung : eMotion Project

April 29th, 2015

Episode 180 of 5181 episodes

The aim of eMotion Project is to help hospitalized children to face recovery in a whole new way, bringing the light-heartedness typical of childhood back into their lives. With the collaboration of Samsung Italia, the potential of Samsung Gear VR has been put at the disposal of the pediatric department of Santa Maria Goretti hospital in Latina, to offer little patients an unforgettable visit to "Movieland", near Lake Garda. The experience proved to be a valuable way of providing genuine emotional support, turning around not only the mood of the little patients, but also their whole approach to recovery.Agency Leo Burnett Milan VIEW THE CONCEPT

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