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Samsung: Safety Screen

June 2nd, 2016

Episode 2523 of 5181 episodes

In 10 years, half the world's population will suffer from myopia. Today, 1 in 10 children suffer from vision problems. Screens are an integral part of children's lives. The problem is they hold the screen too close to their eyes. It's a daily struggle for parents to change this behavior. We needed to make sure children watch responsibly. So, we created Samsung Safety Screen, an app that helps children hold the screen at an optimal distance from their eyes.Agency: Leo Burnett, Dubai VIEW THE CONCEPT

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