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San Francisco Department Of Environment: Grandma

July 21st, 2015

Episode 504 of 3627 episodes

To help reach its goal of "Zero Waste" by 2020, this $.5 million (in-city media) San Francisco Department of the Environment ad campaign encourages composting. The strategy is to present the messy issue in an urban, "San Francisco" tone of voice. The ads assume some local knowledge. For example, "If we can't bury grandma in the city, we surely can't handle your extra coffee cups." (No cemetary plots are available in San Francisco.).Agency: School Of Thought VIEW GRANDMA OUTDOORVIEW 7X7X7 OUTDOORVIEW HAIGHT OUTDOORVIEW ELITIST OUTDOORVIEW HEART OUTDOORVIEW SUMATRA OUTDOOR