July 21st, 2015
Episode 504 of 5181 episodes
To help reach its goal of "Zero Waste" by 2020, this $.5 million (in-city media) San Francisco Department of the Environment ad campaign encourages composting. The strategy is to present the messy issue in an urban, "San Francisco" tone of voice. The ads assume some local knowledge. For example, "If we can't bury grandma in the city, we surely can't handle your extra coffee cups." (No cemetary plots are available in San Francisco.).Agency: School Of Thought VIEW GRANDMA OUTDOORVIEW 7X7X7 OUTDOORVIEW HAIGHT OUTDOORVIEW ELITIST OUTDOORVIEW HEART OUTDOORVIEW SUMATRA OUTDOOR
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