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Sao Paulo Government : Malu Moletown

May 25th, 2016

Episode 2445 of 3639 episodes

The centerpiece of the campaign is a short animation for movie theaters and internet, which tells the story of Malu Moletom: A girl who lives in a city where everyone wears all the clothes they have, all at the same time. Nobody realizes that having so many clothes is excessive. On top of that, every night, when the sun goes down, mysterious earthquakes threaten this place. Agency: Lew Lara TBWA VIEW THE SPOT