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Shredded Wheat: Shred Life

September 28th, 2016

Episode 3434 of 3890 episodes

McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn. Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing cash and a year's supply of the cereal. VIEW THE SPOT

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