May 5th, 2015
Episode 212 of 3645 episodes
Fashion brand Simply Be has launched a counter attack in response to the controversial weight loss advertising campaign from Protein World. Adverts featuring bikini clad, size 14 model Jocelyn Corona are emblazoned with the words 'Every Body is Beach Body Ready' in direct response to the Protein World version featuring a super-slim model asking passers-by 'Are you beach body ready?" The ads, created by integrated marketing agency, McCann Manchester, VIEW THE AD
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.