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Simply Be: Every Body Is Beach Ready

May 5th, 2015

Episode 212 of 3645 episodes

Fashion brand Simply Be has launched a counter attack in response to the controversial weight loss advertising campaign from Protein World. Adverts featuring bikini clad, size 14 model Jocelyn Corona are emblazoned with the words 'Every Body is Beach Body Ready' in direct response to the Protein World version featuring a super-slim model asking passers-by 'Are you beach body ready?" The ads, created by integrated marketing agency, McCann Manchester, VIEW THE AD

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