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Skip Washing Powder: Dance

April 24th, 2015

Episode 139 of 3627 episodes

Skip, the Unilever owned premium detergent, has launched an ambitious interactive 'music video' via BBH London shot by Luis Cervero, the acclaimed director renowned for his inventive and entertaining music videos such as Pharrell Williams' 'Marilyn Monroe'. 'Dance' paves the way for a new premium category of laundry detergent aimed at women who love their clothes. The campaign is rooted in the idea that Skip shares this love of clothes. VIEW THE CONCEPT