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Smart: For F*cks Sake

February 19th, 2016

Episode 1681 of 5181 episodes

Anyone who had been surprised by its presence in a supposed free parking space behind a SUV or limousine, knows: The smart fortwo is the world's most hated car. We created a humorous print campaign showing the perspective of desperate car drivers, seconds before the smart fortwo spoils their parking opportunity. And we advice them to rather drive it than curse it.Agency: BBDO Dusseldorf VIEW THE F*CKS AD VIEW THE BLOODY AD VIEW THE SH*T AD

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