April 15th, 2015
Episode 50 of 3640 episodes
To create buzz shortly before the world premiere of the new smart generation we produced an absurd teaserfilm. The message: after the smallest city car smart is now building the biggest city car ever. The effect: within few days the video reached more than 500.000 views and was ranked number 1 in the German viral video charts. On the day of the world premiere we reached the highest traffic of all times on smart.com. Agency: BBDO Berlin GmbH VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.