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smart: The MONSTER-smart Launch

April 15th, 2015

Episode 50 of 5181 episodes

To create buzz shortly before the world premiere of the new smart generation we produced an absurd teaserfilm. The message: after the smallest city car smart is now building the biggest city car ever. The effect: within few days the video reached more than 500.000 views and was ranked number 1 in the German viral video charts. On the day of the world premiere we reached the highest traffic of all times on smart.com. Agency: BBDO Berlin GmbH VIEW THE SPOT

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