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Smirnoff: Mask Of Sociability

May 13th, 2016

Episode 2313 of 3638 episodes

Beacon /Leo Burnett Tokyo turned the common mask to protect and hide behind into a social lubricant. Creating 12 different original masks for Halloween, each free on a specially designed bottle of Smirnoff ICE. Halloween in Japan is more than a party. Itâs a time where the normal politics of sociability are suspended. Smirnoff wanted to be a part of the fun and fuse these cultural peculiarities together. We spread the idea through influencers and PR media to launch the special edition bottles and masks.VIEW OUTDOOR