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Smirnoff: Smirnoff Selfie

August 5th, 2016

Episode 2980 of 3684 episodes

To date, using Facebook Livestream meant shooting on a smartphone only. In a world first, Young + Shand New Zealand hacked into Facebook's API to add in a full editing desk. Bye bye single smartphone. Hello multiple cameras and high quality audio unlocking the #purepotential of Facebook Livestream for the first time for Smirnoff. And in doing so, they unlocked the #purepotential of people's selfies turning them into bespoke cocktails, live on Facebook! VIEW THE CONCEPT

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