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Sonnet Insurance: Rocket

September 28th, 2016

Episode 3436 of 3875 episodes

Any insurance company can insure your things, but Sonnet, Canada's smart, new insurance done completely online, is setting out to protect something else, your optimism. Sonnet, in partnership with its agency Johannes Leonardo, unveiled its first marketing campaign this week, featuring Michael J. Fox as the narrator, to challenge category stereotypes in its new national campaign to support the brand launch. VIEW THE SPOT

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