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SonyDfy: Macy Baez

May 10th, 2016

Episode 2282 of 3627 episodes

To demonstrate the power of Sony's new Extra Bass speaker, we teamed up with Macy Baez, a hip-hop dancer born profoundly deaf, who moves by feeling the vibrations of the bass. We composed an original bass-heavy track especially for Macy, and then showcased her dancing with a music video powered by the Extra Bass speaker.The music video was supported by additional emotionally engaging content, including Macy's backstory, a look behind the scenes of the project, and a surprise meeting between Macy and her idol, renowned choreographer Parris Goebel. Agency: FCB Auckland VIEW THE MACY SPOT VIEW THE WHO IS SPOT VIEW THE BEHIND THE SCENES SPOT VIEW THE PARRIS SPOT