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The Suntory Hall: The Glassical Concert

June 7th, 2015

Episode 358 of 5181 episodes

The 'Suntory Hall' in Tokyo is a world-class concert hall run by Suntory, global alcoholic beverage and food company. It is well known to produce some of the most beautifully balanced sounds in the world. However with the aging of audience, the Hall needed to appeal a far younger audience. "The Glassical Instrument" was designed to let the audience to experience its beautiful sound with a less classical approach.We created an unique musical instrument, "The Glassical Instrument", with a glass, liquid and seemless musical note-shaped ice cube perfectly crafted using a patented Japanese technology "Ice Mold".Agency: Ogilvy & Mather Japan VIEW OUTDOOR

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