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The Times & Sunday Times: 230 Years of History

August 12th, 2015

Episode 616 of 5181 episodes

News UK is resurrecting iconic stories from The Timesâ 230-year history as part of a campaign designed to reinforce the value of the newspaper's journalism. The three-month campaign, created by WPP's Team News through Wunderman UK, targets current trialists of The Times and The Sunday Times, and is intended to improve retention rates by showcasing the scoops the newspaper has made throughout its history. It consists of print, direct mail and email. VIEW THE AD

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