September 30th, 2015
Episode 954 of 5181 episodes
Following a significant deep-dive into the existing research we identified three key issues that needed our attention: i) The category had caught us and our work no longer led ii) There is an issue of relevance for a lot of people iii) We had failed to build a global profile. To address these issues, we developed a comprehensive strategic approach that incorporated: client workshops to identify key truths (McCann Truth to Meaning), depths with the most senior members of the University, brand positioning development, exploritory qual, adcept development, ad qual testing and final creative platform refinement. VIEW THE SPOT VIEW THE AD
Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.