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Theraflu: Thermoscanner

February 5th, 2016

Episode 1601 of 3645 episodes

During the peak of flu season in Poland, Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the World's first outdoor ad that can check if you have a fever using a live Thermo-scanner camera. Warsaw is the first place in the world to introduce outdoor ads capable of measuring your temperature. The ads are equipped with a live Thermo-scanner camera, which allows you to check if you have a fever a symptom of flu and generate the world's first Thermo-scanner selfie. Theraflu, wanted to give people a fast and effective tool to detect flu faster than ever. The result is the #TherafluThermoscanner, which not only detects fever by checking your temperature in real time, but also generates a Thermo-scanner selfie which you can share VIEW OUTDOOR

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