July 11th, 2015
Episode 476 of 3640 episodes
The campaign "Making mountains out of Minions" was about materialising the wishes of the most important protagonists out there, the dynamic Tic Tac consumers. It was the consumers themselves who made the association between the humorous characters from "Despicable Me" and the Tic Tac shape and began hand-making their own Tic Tac Minions; planting the first seed of imagination that would one day become a tasty and successful partnership. The Tic Tac Minions campaign was designed in collaboration with creative agency VML Poland, VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.