June 2nd, 2016
Episode 2525 of 4715 episodes
Tracker South Africa's new brand TVC marks a major shift in the brand from a focus on what it is they do (metal), to what it is the brand believes in (flesh) i.e. their philosophy and purpose concerning the value of people.The brief was to transition the brand far beyond its current positioning and to prepare the market for an evolving Tracker that provides a unique range of progressive customer services and products, which in turn provide care and protection and which enhance people's lives rather than focus alone on the things they own. Agency: House of Brave, Johannesburg VIEW THE SPOT
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