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Turkish Red Crescent: Hold My Hand

February 5th, 2016

Episode 1590 of 5181 episodes

Mostly people ignore the preload ads in YouTube, like they ignore the refugees around the world these times. With a special preload video for Turkish Red Crescent, MullenLowe Istanbul try to draw attention to Syrian refugee problem. The youtube video starts offering two options to the viewer. "Hold my hand" and "Skip ad"The headline reads "It's up to you!".If you click on the "Skip ad" button and do not donate, the video jumps to a dramatic version. VIEW THE SPOT

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