September 1st, 2015
Episode 739 of 5181 episodes
Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the 'livery of freedom'. On the occasion of Indiaâs 69th Independence Day, Turtle via JWT decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India's freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread. VIEW THE RED FORT ADVIEW THE WEAVERS ADVIEW THE DANDI AD
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