April 21st, 2016
Episode 2098 of 3640 episodes
Idea from Monroe Peru: To inflate the balls that would be used by the Peruvian team in the matches theyâll play in the qualifying games for the World Cup in Russia 2018, with the fan's cheers. Execution At the Peruvian Grand National Stadium, hours before the selection plays the qualification match, UMBRO invited fans to inflate balls that that would be used in the match with their cheers. UMBROÂs machine detected the decibels of the cheers, converted them to pounds, which activated a compressor that inflated the balls in real time, which would then be taken directly from the activation to the field. VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.